Frida Braide
Frida Braide is an artist who mainly works with photography. In a search for new methods to ‘read the city’, Braide makes works that can be seen as self-portraits. Sometimes they appear idiosyncratic and quirky, at other times, they seem typical by-products and marketing.
Her photos appear as dreamlike images in which fiction and reality meet, well-known tropes merge, meanings shift, past and present fuse. Time and memory always play a key role. By parodying mass media by exaggerating certain formal aspects inherent to our contemporary society, she investigates the dynamics of landscape, including the manipulation of its effects and the limits of spectacle based on our assumptions of what landscape means to us. Rather than presenting a factual reality, an illusion is fabricated to conjure the realms of our imagination.
She is currently studying a bachelor in fine art photography at the university of Gothenburg, Sweden.
Website:
https://www.fridabraide.com/